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DIGITAL MARKETING FAQS

New to digital marketing?
Browse our FAQs to help you choose the right service for your business – we look forward to helping you succeed.

Digital marketing refers to promoting your business online through channels like search engines, social media, email, and websites. It includes strategies such as SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation), paid advertising, content marketing, and social media management – all designed to help you reach the right audience and increase conversions. Whether you’re aiming for more website traffic, leads, or sales, our digital marketing services can help your business grow in today’s online world.

Paid advertising allows your business to appear at the top of search results, on social media platforms, or across the web, reaching potential customers instantly. With platforms like Google Ads, Meta Ads, or LinkedIn Ads, we can target specific audiences by location, interests, and search intent. Paid ads drive high-quality traffic, increase brand visibility, and generate leads or sales fast, making them a powerful tool for growth alongside your organic efforts. To learn more about our paid advertising services, visit the link here.

SEO (Search Engine Optimisation) focuses on improving your website’s visibility on search engines like Google, helping it rank higher for relevant keywords. AEO (Answer Engine Optimisation) goes a step further by optimising your content for voice search and AI-powered platforms like ChatGPT, Perplexity, or Google’s SGE (Search Generative Experience). While SEO targets search engines, AEO ensures your content is structured and written to be easily understood and pulled as direct answers by AI assistants and answer engines. To learn more about our SEO/AEO services, visit the link here.

Absolutely. We specialise in website designs and redesigns that improve usability, design, and performance while retaining your existing content and SEO/AEO value. Whether your current site feels outdated, underperforms, or is not mobile-friendly, we can refresh the look, optimise the structure, and align it with modern design standards to help your brand stand out online. We also build fully functional e-commerce websites. To learn more about our website design and development services, visit the link here.

Yes, all of our websites are built with user-friendly content management systems (CMS) like WordPress, Commerce7 or Shopify, allowing you to update content, add blog posts, or manage products easily without needing coding knowledge. We also provide backend training and ongoing website support if needed. To learn more about our website hosting and maintenance services, visit the link here.

OUR SERVICES

DIGITAL
MARKETING

SEO CONTENT
& SOLUTIONS

WEB DESIGN
& DEVELOPMENT

COPYWRITING
& EDITING

GRAPHIC
DESIGN

DIGITAL MARKETING FAQS

New to digital marketing?
Browse our FAQs to help you choose the right service for your business – we look forward to helping you succeed.

Digital marketing refers to promoting your business online through channels like search engines, social media, email, and websites. It includes strategies such as SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation), paid advertising, content marketing, and social media management – all designed to help you reach the right audience and increase conversions. Whether you’re aiming for more website traffic, leads, or sales, our digital marketing services can help your business grow in today’s online world.

Paid advertising allows your business to appear at the top of search results, on social media platforms, or across the web, reaching potential customers instantly. With platforms like Google Ads, Meta Ads, or LinkedIn Ads, we can target specific audiences by location, interests, and search intent. Paid ads drive high-quality traffic, increase brand visibility, and generate leads or sales fast, making them a powerful tool for growth alongside your organic efforts. To learn more about our paid advertising services, visit the link here.

SEO (Search Engine Optimisation) focuses on improving your website’s visibility on search engines like Google, helping it rank higher for relevant keywords. AEO (Answer Engine Optimisation) goes a step further by optimising your content for voice search and AI-powered platforms like ChatGPT, Perplexity, or Google’s SGE (Search Generative Experience). While SEO targets search engines, AEO ensures your content is structured and written to be easily understood and pulled as direct answers by AI assistants and answer engines. To learn more about our SEO/AEO services, visit the link here.

Absolutely. We specialise in website designs and redesigns that improve usability, design, and performance while retaining your existing content and SEO/AEO value. Whether your current site feels outdated, underperforms, or is not mobile-friendly, we can refresh the look, optimise the structure, and align it with modern design standards to help your brand stand out online. We also build fully functional e-commerce websites. To learn more about our website design and development services, visit the link here.

Yes, all of our websites are built with user-friendly content management systems (CMS) like WordPress, Commerce7 or Shopify, allowing you to update content, add blog posts, or manage products easily without needing coding knowledge. We also provide backend training and ongoing website support if needed. To learn more about our website hosting and maintenance services, visit the link here.

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